PORTFOLIO
Morgan Simone Squires
Creative Designer &Director
A multidisciplinary creative specializing in content production, go-to-market strategy, and consumer psychology, who is passionate about transforming brands into movements that educate, impact, and inspire global audiences.
ms@bldgmvmts.com
creative direction content production copywriting growth strategy product desigN social mediahighlights-
Morgan has produced viral organic and paid marketing campaigns across Facebook, Instagram, TikTok, Twitter, and Snapchat resulting in 6x Return on Ad Spend and multi-6-figure month over month (MoM) revenue generation.
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Led as Creative Director for clients featured on Good Morning America for unique brand and business in fitness. Clients selected for paid partnership with Instagram under Morgan's creative direction.
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Selected as a grant recipient and accelerator program participant for the Black Creator Program 2022 Cohort powered by SHADE and Google for Creators.
CASE STUDY 01A digital fitness brand for couples’ health and intimacy.
Client
Strength of Seduction
Role
Head of Social, Product Marketing Director
Year
2020
Originally hired to produce video ad creatives for paid marketing campaigns, Morgan was retained by Strength of Seduction to be the Head of Social and Product Marketing in which she lead the creative direction and content production for all CRM and social media platforms for the brand.
Scope of Work
Created and executed the marketing strategy for the couples’ workout DVD product to build the brand’s audience and drive the brand’s revenue.
Produced social content from previously recorded workout videos to target Millennial and Gen X audiences to engage in the Strength of Seduction brand/product during the height of the global pandemic.
Led cross-functional initiatives for paid advertising, organic social campaigns, and brand ambassador marketing.
Below are the list of competencies and skills that Morgan performed as the Head of Social for Strength of Seduction:
Audience Research and Data Analytics
Campaign Creation and Strategy
Copywriting (ambassador campaigns, email campaigns, private membership group, social media)
Content Production (all social media platforms)
Video Editing
Skills
6x Return on Ad Spend for paid marketing campaign creatives
3x Revenue increase from CRM and all email marketing campaigns.
20% MoM increase in audience across all platforms
400 to 15,000 followers on Instagram in 90 days
Produced a 6-figured revenue-generating cross-channel brand ambassador campaign with 20+ couples
Results
CASE STUDY 02A Philadelphia-based fitness brand seeking to expand reach and revenue to global audience.
Client
Triyo Fitness
Role
Brand Strategist, Creative Director, Product Marketing Manager
Years
2020-2021
Originally hired to create the new brand identity for the Philly-based fitness startup founded by triplet brothers, Morgan proceeded to direct, strategize, and produce the launch of the Triyo Fitness digital commerce ecosystem.
Created and executed a new brand identity for all platforms.
Strategize and launched the Triyo Fitness digital products consumer funnels (organic and paid).
Created and developed digital ecosystem for growing global audience and building business processes through content, email, digital courses, live events, and social media marketing.
Scope of Work
Below are the list of competencies and skills that Morgan performed as the Brand Strategist and Creative Director for Triyo Fitness:
Brand Identity Development
Brand Partnership Management
Campaign Creation and Strategy
Contractor Management (advertisement and web design contractors)
Content Production (all social media platforms)
Organic Social Media Growth Strategy
Video Production
Skills
6-figure contract to relocate and launch premiere fitness application
Doubled-income from new digital commerce ecosystem
Featured Guests on Good Morning America
Paid partnership with Instagram
Results
Morgan’s work has attracted over 250,000 organic audience members, garnering over 50M+ engagements and impressions.+
TRANSFORMING BRANDS INTO MOVEMENTS.
TRANSFORMING BRANDS INTO MOVEMENTS.
Get in touch with Morgan at the email below.
ms@bldgmvmts.coM